Disney Star has been selected as the official broadcaster for the ninth edition of ACC Women’s Asia Cup 2024, which will be held in the T20 format from July 19 to July 28, through a partnership with the Asian Cricket Council (ACC).

Disney Star will be the primary produceraster of the event’s world feed, furthering their efforts to promote women’s cricket, which began with the live broadcast of the Women’s World Cup in 2 be the host broadcaster for this event in India.

India’s broadcast of the Asia Cup 2024 will be enhanced by offering additional language feeds for matches involving the Indian team. The promotion of the event also includes the extension of the popular campaign, ‘The Greatest Rivalry: India vs. Pakistan’, which gained immense momentum during the recently held ICC Men’s T20 World Cup.

The reigning champions of the ACC Women’s Asia Cup, the Indian an impressive seven titles under its belt. The competition will showcase the continent’s premier cricket teams, including India, Pakistan, Sri Lanka, Bangladesh, the UAE, Malaysia, Thailand, and Nepal.

The ACC President, Jay Shah, expressed his enthusiasm for the organization’s ongoing collaboration with Disney Star as the official broadcaster of the ACC Women’s Asia Cup 2024. He acknowledged Disney Star’s significant role in advancing women’s cricket, which has led to unprecedented growth and popularity. As the tournament approaches in Sri Lanka, Shah is confident that Disney Star’s extensive and multilingual broadcast will captivate a vast audience across India and globally, conveying the excitement and passion of women’s cricket. This partnership highlights the shared dedication to empowering the next wave of female cricketers and elevating the international profile of women’s cricket.

Sanjog Gupta, the Sports Head at Disney Star, broadcasting the ACC Women’s2024, they are showing their dedication to promoting women’s cricket. He highlighted their pride in supporting the development of women’s cricket and showcasing the stories of female cricketers. The coverage by Disney Star aims to capture the excitement of women’s cricket and share inspiring stories of standout players, with the hope of encouraging young women to pursue cricket in the future.

Harmanpreet Kaur will spearhead India’s 15-member team as captain, with Smriti Mandhana serving as her vice-captain. The Indian women’s cricket team will begin their journey by renewing their intense rivalry with Pakistan on July 19, following the between the UAE and Nepal. India will then take on the UAE on July 21 and wrap up their group stage matches against Nepal on July 23. The semi-finals and finals are scheduled for July 26 and July 28, respectively.